MATClinics Meta Ads + Landing Page

MATClinics Meta Ads

BOF + Retargeting

MATClinics is an outpatient addiction recovery clinic based in Maryland. The focus of the BOF testimonial ad is to speak to the value props and satisfied customer reviews to give that last push to users who are ready to convert on the landing page. The gif ad is focused on getting users to return to the landing page to schedule their appointment.

Landing Page

General

This is a general landing page with a focus on getting users to call or fill out the form to schedule an appointment. The page is focused on targeting Gen Z and younger Millennials. There are a lot of reviews sprinkled throughout so potential patients can hear from others who look like them and have had similar experiences. Since addiction treatment is a big choice, we really wanted to build trust and address any uneasiness users may have by showing the process, addressing questions in FAQ's, and letting them know what insurance is accepted. The overall aesthetic of the page is clean, to the point, and has clear hierarchy to aid patients who may not be in the right state of mind when asking for help with their addiction.

Visual representation of the user journey from custom ad creative to post-click experience on the landing page.