Cowtown S.K.A.T.E. Branding

Branding design for Cowtown S.K.A.T.E., the non-profit arm of Cowtown Skateboards, created to promote skateboarding access across the Phoenix community. Cowtown S.K.A.T.E. highlights the mental and physical health benefits of skateboarding while fostering a positive, inclusive environment.

The primary font is also a custom, cutout style, sans serif font inspired by youth and playfulness.