Harvard Lanes: Brand Activations

The goal of Harvard Lanes goes far beyond the walls of this one particular bowling center. Sure, this is about breathing life back into a community gathering place. But the intent of this brand is much bigger than that. Harvard Lanes has set out to be the pioneers in the revival of candlepin bowling as a game, a pastime and as a culture.  

The intent with the brand is to tap into the nostalgia that surrounds the game of candlepin. There are generations of New Englanders who grew up with this game and they would nothing more than to see it regain popularity. We've set out to educate a new generation on the excitement, competition and history that surrounds this pastime. We'll do so through resurrecting old TV footage, providing educational tidbits about the game, and offering an authentic candlepin experience. Interwoven will be a deeper story about New England, it's people, and the importance of building community.