The Village Brand Book

The Village at Meridian is a high-end outdoor shopping center near Boise, Idaho. Jibe has been working with them for several months, creating various event campaign materials.

When we started working with them, they already had a pretty solid logo, but lacked any substantive set of graphic rules. We spent many hours putting together this brand book, which detailed the voice and tone of the brand, logo usage, typography, color, photography and illustration style—all the usual suspects.

I enjoy putting together style guides (though I'm getting burned out with them lately), as each is an opportunity to create a solid, usable piece of design in and of itself, independent of the brand detailed within.