Brand Design for Voice Progress: classy visual communication

Role: Brand Designer

Duration: 2024

Responsibilities: Brand Design, Social Media, Visual Communication

I design key visuals for a brand's social media communication.
Building on the existing logo and color scheme, I developed a cohesive visual identity that reflects the location's atmosphere and culture. The posts, stories, and posters were well-received by employees and visitors, successfully aligning the brand's image with its visual identity.

Problem

Voice Progress faced a significant challenge with a lack of consistency between its logo and overall communication, resulting in a cluttered and disorganized visual identity. This disarray hindered the brand’s ability to establish a strong presence and connect with its audience effectively.

Solution

To address this issue, I developed a cohesive visual communication strategy that aligns with the logo and streamlines the brand’s graphic elements. This approach organizes and harmonizes the physical and digital worlds, creating a unified aesthetic that enhances the brand’s identity.

Goal

The primary goal of the project was to create a clean and visually appealing brand design that defines the character of Voice Progress, fostering a stronger community around the brand and enhancing its engagement with existing and potential customers.

Collecting inspirations and potential visual directions.

Result

After a few meeting we've got a result.

Not only digital, but there are prints too.