Brief platform for creative agency: creative way to gather leads

Role: UI/UX Designer

Duration: 2023

Responsibilities: UX Design, RWD, Interaction

I designed an interactive platform for collecting briefs, aimed at generating leads for a creative agency. The challenge was to create an engaging user experience that gathered essential information without overwhelming the user. Since the agency's sub-brand lacked a visual identity, I started by developing UX wireframes that served as the foundation for the future UI, ensuring it would align with the forthcoming branding.

Problem

The brand was struggling with lead generation due to the unengaging and tedious nature of traditional forms. Potential clients often abandoned the process before completing the forms, finding it too boring, especially when filling out complex briefs.

Goal

The primary goal of the project was to significantly improve lead collection by transforming the traditionally dull form-filling process into a more interactive, user-friendly experience that encourages users to fully engage and complete the process.

Solution

To address this issue, we created an engaging, interactive platform designed to make the lead generation process fun and creative. Instead of standard forms, users are guided through a playful and intuitive interface where they can fill out their briefs in an enjoyable and dynamic way, increasing completion rates and user satisfaction.

PROJECT IS CONFIDENTIAL.

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