Role: UI/UX Designer

Duration: 2023 (redesign in 2024)

Responsibilities: UX&UI Design, Prototyping, RWD

Doebra started as a concept during my management studies, where together as a team we developed it as a potential business idea.
I then took this concept further in my Digital Designer course, where I decided to create a website for it as part of my final project. This allowed me to apply a full range of design skills, from user persona development and wireframing to the final interface design and prototyping.

User Persona

User Flow

This user flow focuses on optimizing conversions for an online shop, with the main goal of increasing purchases and brand engagement. Starting from Instagram Stories, users are directed to the homepage and can explore key sections like "Shop" or "About." Clear calls-to-action, such as "Buy Now," guide users toward purchasing, while additional options like newsletter sign-ups and social media follow-ups help build engagement. The flow ensures a smooth, intuitive path that encourages users to finalize their order efficiently.

Wireframes

Wireframing plays a crucial role in this project by outlining the structure and flow of the user journey. It helps visualize key actions like navigating from the homepage to the shop, simplifying the design process, and ensuring that calls-to-action, such as "Buy Now," are strategically placed to drive conversions.

Hi-Fi Wireframes

The visual design incorporates soft, feminine color palettes, elegant typography, and high-quality imagery that aligns with the brand’s identity. The design should evoke trust, comfort, and style, appealing to the target audience. Special attention is given to the main page, creating a welcoming and intuitive layout that highlights key products and promotional offers, while strategically placing calls-to-action like "Buy Now" to drive conversions. Visual consistency is maintained across the website to reinforce brand identity and ensure a seamless shopping experience.