VABALAS Symbol Mark Design / Branding

The design of this symbol stems from a deep connection between nature and minimalism, inspired by the majestic yet humble maybug. The concept began with an exploration of the beetle’s intricate anatomy, focusing on its distinctive curves, strength, and symmetry.

At the heart of the design is the letter "V," symbolizing "VABALAS" the brand name, which translates to "beetle" in Lithuanian. This central "V" also acts as the focal point, standing strong and upright, representing the foundation of the brand’s core values—harmony between art, nature, and human craftsmanship.

The surrounding arcs form an abstract exoskeleton, subtly reminiscent of the wings and legs of a beetle. These arcs are not just decorative; they evoke movement and life, as if the beetle is ready to take flight. The symmetrical balance represents the equilibrium between modern aesthetics and the raw, organic beauty of nature.

Set against a deep green background, the color further enhances the symbolism of growth, earth, and the natural world. The embossed texture gives the symbol a tactile quality, inviting viewers to feel the connection between the brand's products and the environment.

In its final form, the symbol speaks to the convergence of nature, art, and minimalism, embodying the spirit of the VABALAS brand—a celebration of the beauty found in simplicity, elegance, and the natural world.

This is still Under Work in Progress so stay tuned and follow our work for latest updates!