PANHARD & LEVASSOR - A Visual Revolution for an Automotive Icon

Fictional project

"PANHARD & LEVASSOR", a true institution in the history of the automobile, unveils a redesigned visual identity that captures the very essence of its automotive heritage.By subtly merging elements of luxury and competition, the new logo symbolizes the harmonious duality of the brand.

The “PANHARD & LEVASSOR” logo is a graphic centerpiece, an ingenious fusion of the letters “P” and “L”.

This convergence symbolizes not only the union of the founders, but also the fusion between sophisticated engineering and the competitive power of driving.

Elegance and competition intertwine in a distinctive form, reflecting the brand's glorious past and promising future.

The “AREA NORMAL” typography adds a modern and competitive dimension to the identity.Its circuit appearance, especially in its italic form, accentuates the dynamic aspect of the brand.

The colors, a gradient of beige and orange cut by a deep purple, tell the story of comfort, efficiency and know-how, the heritage of the great luxury automobile manufacturers.

The versatility of the identity is highlighted through various logos.

A 3D video of the monogram reinforces the visual impact, capturing the grandeur and presence of PANHARD & LEVASSOR.

The concept of duality is manifested in communication materials, where the monogram visually divides, representing luxury on one side and competition on the other.

Visuals illustrate identity in different contexts.

The complete scene, with various communication supports, brings the identity to life in a harmonious whole.

This revitalization of PANHARD & LEVASSOR's identity is not a simple overhaul, but a celebration of its history, innovation and elegance.It positions the brand as a benchmark, halfway between luxury and competition, ready to lead towards new horizons on a road traced by the exceptional heritage of the automobile industry.