PureGlow
PureGlow - Skincare E-commerce Website
Project Overview:
- Designed a responsive e-commerce platform for PureGlow, a natural and sustainable skincare brand.
- Focused on reflecting eco-friendly values while providing a smooth, intuitive shopping experience.
Design Process:
- Brand Understanding: Minimal, modern design for beauty-conscious users looking for eco-friendly skincare.
- Wireframing & Prototyping: Developed wireframes for smooth navigation and tested user interactions for optimal experience.
Color Palette & Typography:
- Earthy tones and soft pastels reflecting sustainability.
- Clean typography for clear legibility and modern aesthetics.
Mobile Optimization:
- Mobile-friendly version for seamless navigation and easy product viewing on small screens.
Outcome:
- Successfully conveyed PureGlow’s brand identity and values.
- Enhanced user experience, customer engagement, and promoted sustainable skincare.
Tools Used:
- Figma (for UI/UX design and prototyping).