The Hepworth Wakefield Festive Market 2024

Earlier on in the year I was approached by The Hepworth Wakefield to work on the identity for their 2024 Festive Market.

Working on this job was a dream come true! The job came in at a time where I felt like I needed to reapproach the process in which I work on commercial projects ( Usually I read the brief and get on with sketches but this felt like it was getting too formulaic).

In preparation for the job I read two books about Hepworth's Work, visited a piece of her public art and drew a ton of her sculptures.

It's been really nice to reignite my passion for commercial work by using briefs as an opportunity to educate myself and be far more inquisitive!