Gradient Synthesize

Improving the user experience of the Synthesize sign-up process by streamlining the desktop flow and creating a mobile-friendly version to facilitate sign-ups at live events, ultimately allowing staff to onboard customers more efficiently.

By addressing both desktop and mobile needs, this project delivered a smoother, more efficient sign-up flow that directly boosted conversions.

• Significant decrease in drop-off rates increasing sign-up completion.

• Mobile-first sign-up process that empowered Gradient staff to onboard customers easily at live events.

• Overall increase in sign-ups, both online and during in-person conferences, directly improving Synthesize’s customer acquisition.