Finanslabbet Brand Guideline
Project Overview:
The Finanslabbet Brand Guideline project involved creating a comprehensive visual identity for a finance-tech brand. The client wanted a modern logo that would use the initials F & L and reflect a high-tech, innovative financial theme. While "Labbet" means "lab" in Swedish, the client specifically did not want the brand to be associated with a traditional lab, but rather a forward-thinking financial entity.
Challenges:
👉 Balancing traditional and modern themes: Creating a logo that fused both finance and technology, while steering away from the "lab" association, required careful consideration of symbolism and design elements.
👉 Abstract yet clear design: Translating the initials F & L into a logo that clearly communicated the brand's focus without being overly complex or cliché was another hurdle.
Solutions Provided:
👉 I crafted the F & L logo using clean, sleek lines to give it a futuristic feel, while keeping it professional to maintain the brand's financial credibility.
👉 To avoid the traditional lab association, I used a minimalist and tech-driven design approach that aligned more with innovation and finance rather than science.
Outcome:
The result was a visually striking and cohesive brand identity that perfectly matched the client’s vision. The Finanslabbet logo and brand guidelines reflect a cutting-edge financial brand, positioning it well for the future, while maintaining clarity and consistency across all platforms. The client was extremely pleased with the outcome, finding it both visually appealing and representative of their mission.
