RVARC Website Promo Video
The video for RVARC (Roanoke Valley-Alleghany Regional Commission) was produced as part of a broader initiative to launch their new website and drive community engagement. The primary objective was to raise brand awareness and highlight the new site’s features, encouraging residents of the Roanoke Valley region to interact more actively with the agency. The video showcased key areas of the website, such as community resources, planning tools, and event notifications, using a clear, accessible narrative aimed at educating and empowering the public. The tone was professional yet approachable, reflecting the agency’s commitment to fostering regional development and community involvement.
Creatively, the video utilized a mix of motion graphics and live-action footage to visually illustrate how users could benefit from the new website’s interactive tools. Dynamic transitions and on-screen callouts were employed to guide viewers through the site’s main features, ensuring easy comprehension. A color palette in line with RVARC’s branding was applied to create consistency, and key metrics such as watch time and engagement rates post-launch indicated significant viewer interaction, reflecting the video’s success in fulfilling its goals.
–
At BKO, we craft unique, buyer-centric campaigns that resonate with modern buyers. Our pattern breaking creative work, demand generation, and ABM strategies broadcast your brand's story, capturing and engaging your target audience. By focusing on authentic buying behaviors, we convert interest into action and drive breakthrough growth. Discover how BKO can transform your marketing at bko.agency.
Social network
☀️ Instagram
💭 Medium
We are open to new projects
Website