OLIVER CLUB BARBER SHOP

Introduction

Nestled in the vibrant heart of Los Angeles, The Oliver Club Barber Shop stands out as a unique blend of rich history and modern sophistication. Founded by experienced barber Jon Kimm, the shop honors an early 20th-century social club for Japanese Americans, offering a grooming experience steeped

in tradition.

Brand Narrative

The Oliver Club is about connection—between barbers and clients, past and present, tradition and modernity. Inspired by the original Oliver Club, established in 1917 by schoolteacher Nellie Oliver, the barbershop revives a spirit of community. Services range from bespoke haircuts to traditional straight razor shaves, enhanced by offerings like whiskey and cigars.

Design Process

The design journey began with extensive research into Little Tokyo, the Japanese American community, and barbering history. We aimed to differentiate The Oliver Club by embracing unique symbols resonant with its heritage. This led to three potential brand routes: the Mustang, Heart Mountain, and the Badger, each embodying themes of strength, resilience, and camaraderie.

Creative Strategy

The Oliver Club’s branding features elegant visual language and a confident tone. The master logo combines script lettering reminiscent of 19th-century craftsmanship with a coat of arms that tells the brand’s story. Typography choices, including Denton Regular and Trade Gothic, ensure clarity and sophistication. The tone of voice is sharp, accommodating, confident, and positive, enhancing customer engagement.

Final Result

The Oliver Club Barber Shop is a celebration of history, community, and quality. Carefully curated brand elements create an immersive experience, inviting clients to feel at home while enjoying premium services. Positive customer feedback highlights the successful blend of historical homage and contemporary luxury. The Oliver Club is set to become a cherished landmark in Little Tokyo, honoring its past while embracing the future.