Insomniacs Brand Board

Insomniacs is a luxury sleepwear brand that defies conventional expectations, blending dark elegance with a rebellious edge. Inspired by the mysterious beauty of the night, the brand merges high-end fashion with an eerie, otherworldly aesthetic. The concept draws on gothic influences, occult iconography, and a bold color palette of deep purples, neon reds, and rich blacks to create a world that is both alluring and unsettling.