A client approached me after a expressing dissatisfaction due to the execution of their vision.

The client needed someone comfortable with vector art & branding. As well as creating images and posts for promotional use. So a Facetime call was scheduled to discuss ideation, details, inspirations.

The first step was to understand what they were looking for.

What was the intended vision?

Where the execution was lacking?

What was the use?

After the sit down it was clear that the client wanted the similar style and realism in the design giving it a pop but also translate well used onon clothing and certain merchandise which is why the text was moved to the bottom of the logo, highlights, reflection, and some love.

Once I revived the source file I started going through and reorganizing layers and implimented the following changes:

-Tweak colors

-Add 3D shading

-Fix black cut off on left side of logo

-Change font for "Your world to veiw"

-Created variations with font wrapping underneath the World

-Align shades & add transparency

-Redesigned & added city silhouette

THE ORIGINAL