Cabin Love Wordmark

This is the direction we're going with for Cabin Love. Custom lettering for a unique wordmark. No icon, just the wordmark. Gives us more room to have fun with designs on future products. We went for a very simplified serif style letterform that had the feeling of movement and energy, since the brand is about getting out there! Moving and going and seeing and doing. It's about the whimsical side of life. Then taking the time to stand still and appreciate the moment. I drew this by hand and then took it into illustrator, vectorized and majorly cleaned it up. Didn't want it to look hand drawn, but I did want it to have the look of wood type that's been printed over and over and over again. Still working on spacing.