Brand Identity CONCEPTS for "Whole Body Change"

Whole Body Change is a psychiatry business that focuses solely on patients dealing with dementia and Alzheimer's Disease. They came to me to set the tone for their holistic practice by creating a brand identity that explains what they do and also conveys a feeling of hope. Whole Body Change promises to help their patients find the root of their issues by treating the whole body. I promised to create a unique brand that captures the important work that this practice does for it's most precious patients while comforting them along their journey to a longer, more meaningful life.

Below are the 3 concepts that I presented in the first phase of the brand creation process:

I can't wait to find out which direction they choose! Which concept do you love best?

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