River City Roots Festival 2024 Branding

As an extension of doing the Logo graphic for the River City Roots Festival this year, I was also given the opportunity and changed with coming up with the design, concept and layout for the festival's poster and a separate graphic for Run Wild Missoula's annual 4-Mile Roots Run event.

With both of these projects I wanted to continue drawing on the original idea for this year's logo concept of: the fun that happens in and around the river (the Clark Fork) - with a different simplified atmospheric take of the reflective quality of the river on the poster (with downtown Missoula's silhouette at the bottom) and placing the runners and garden city trail area within the Roots Run letters.

Basically putting you in it, it's as much a part of you as you are of it - at least that was where my thinking went.