OZO Mountain Scene 2024

New graphic for OZO Coffee Roasters, featuring a scene of the Rocky Mountains.

The type is set in Lady Victory from Yeah Right Type with a custom lettered 'Est 2007.'

See creative process below:

My original sketches imagined a wider landscape format which would wrap around a mug.

As the first version of the illustration began to take form, it was determined that this was too detailed and that we wanted to tighten the format into a square. While the cabin was a charming detail, we also wanted to shift the focus to the natural elements of the scene.

In the second round, the moose was replaced with a bear, and typography was added. The final version focused on further reduction of detail and some tweaks to the type. This artwork will be applied to an enamel mug to be sold at OZO cafes in Colorado.

If you'd like to work together on a similar project, send me an email at dan@qrscreative.com!