Muxéy - Genderless Clothing Branding

Muxéy is a gender-free clothing brand that celebrates the beauty of neutrality, championing sustainable style unrestricted by gender and crafted from materials that are kind to our planet.

Inspired by the idea that fashion should be for everyone, they are setting out to create clothing that embraces individuality and celebrates diversity. From timeless everyday tailoring to versatile pieces that transcend every season, they craft garments that flatter every body and cater to all identities.

The Goal:

We knew we needed the visual language and aesthetic to be equally bold and unique, whilst feeling inclusive & accessible to all. We needed to be eye-catching. Not another ‘typical’ black and white sans serif clothing brand - no “blanding” here!

Pictured: Business Cards showing Muxéy wordmark logo, colour palette + badges.