Muxéy - Genderless Clothing Branding

Muxéy is a gender-free clothing brand that celebrates the beauty of neutrality, championing sustainable style unrestricted by gender and crafted from materials that are kind to our planet.

The Logo: Wordmark

For the wordmark, the goal was to create something that wouldn’t neccessarily require the icon to be iconic. To be instantly recognisable, but also flexible in its application.

The blur and distortion effects applied represent ‘blurring the lines’; between gender norms, between the typical gender representation in the fashion industry.

For it’s application - it can be blown up to large sizes to make a big statement ✌️