💥 New Podcast Episode: Irwin Debrief

"Without [strategy] I don't think the design matters." - Marissa Homère, VP of Marketing at Irwin

A hot take that we couldn't agree with more. If your rebrand is not rooted in a strong, intentional strategy — it will (likely) fail.

Shout out to Marissa and the team at Irwin for recognizing the importance of strategy as they approached their brand refresh — and for joining us on the podcast in our latest episode. 🙏

Tune in to the full episode for even more insights, such as:

👉 Verbalizing the importance of a rebrand to the larger team

👉 How brand archetypes started their brand project off on a high-note

👉 Quantifying the ROI of the rebrand after just a few months

It's live now, click here to go check it out.

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