ReOtaku - Identity

Re-Otaku is a multipurpose brand. 

Designed for an Argentinian manga cafe but with flexibility to be used in the brand's future projects as well. This visual identity revolves around a memorable logo that emphasizes the roots of the brand via the name and its mascot.

The logo and the mascot. 

They are design to be displayed together whenever the brand presence needs to be portrayed in a friendly manner or any emotional stage. Even though they can work separately, it is best to combine them to get people to feel comfortable around the brand identity.

Also, Mate-san is the spokesman of the brand and he carries every important message that the brand needs to announce.

Printing and Social Media usage.

The main purpose of this identity design is to be flexible and adaptable, so every situation that the brand faces would be covered. The aim of this project is that this identity works well whether in digital platforms or printable materials, as shown in the examples below and above.