Enzian Health’s logo

Building a community of patients and professionals, inspired by the natural beauty of the Swiss Alps: Enzian Health’s logo.

Enzian Health’s logo has multiple levels of interpretation, each designed build trust with specific groups of their target audience.

In its most general form, the logo symbol alludes to the shape of a Swiss cross, symbolizing health. Its elements, minimalistic petals, are rotated to represent the coming together of people, illustrating a community.

However, the logo symbol also has a strong association with the word “Enzian” — a wild flower indigenous to the Swiss Alps. To anyone familiar with the rural parts of Switzerland, this establishes immediate familiarity and sense of tradition.

Case study: https://www.fiftyseven.co/case/enzian-health