SEO-Optimized Website for OneTeamQLD
The Problem We Needed to Solve
Client's Challenge: OneTeamQLD required a high-performing, easy-to-update website to showcase its couples coaching and counseling services, as well as an appointment booking system that integrates multiple calendars and payment methods. The client also needed a strong local online presence and SEO optimization to attract customers in the Springfield area.
User Experience Needs: The client required seamless navigation with clear, engaging content, easy access to pricing, and a design that emphasizes the importance of teamwork in relationships.
What We Delivered
Comprehensive WordPress Site: A sleek, six-page website built using the Breakdance builder, ensuring both flexibility and responsive design. The site includes a blog and an appointment booking system powered by TidyCal.
Advanced SEO Strategy: SEO strategies were implemented using SEOPress, including local SEO and submission to search engines (Google, Bing, Yandex). Google Analytics and Google Search Console were integrated for performance tracking.
Logo & Visual Identity: Created a multi-tone blue logo emphasizing the word "TEAM" to reflect the client’s mission. Engaging imagery featuring happy couples and families reinforced the focus on relationship building.
Content & Marketing: Developed starter content via ChatGPT and supported local SEO with a Google Business listing and 30 local directory submissions. Created and optimized YouTube videos to support the client's video marketing strategy.
Key Elements
Platform: WordPress with Breakdance builder
Features: Blog, TidyCal appointment booking with Google Calendar sync, payment integration (PayPal/Stripe)
SEO: Advanced SEO strategies using SEOPress, including schema creation and Google Search Console integration
Logo Design: Multi-tone blue logo highlighting "TEAM"
Navigation: User-friendly, click-to-call, anchor links, and a popup fee structure
Content: Placeholder content created with ChatGPT
Local SEO: Google Business listing and 30 local directory submissions
Video Marketing: YouTube channel with promotional videos for couples counseling and business coaching
Video 2 (reel): One Team Counselling Coaching Springfield
