Bold & Stylish Logo Brand Design | Lash Girl London

BUSINESS: A premium destination for luxurious and sophisticated lash artistry, offering a range of premium lash treatments and expert training services.

TARGET AUDIENCE: Ambitious women looking for professional lash services and beauty solutions that align with their individual style and boost confidence.

PROJECT GOAL: To elevate Lash Girl London as the go-to destination for luxurious lash treatments and beauty services, offering a personalised experience that empowers women to feel confident and beautiful.

SERVICES: BRAND STRATEGY & BRAND IDENTITY DESIGN

Samira wanted the logo to feel high-quality, strong and bold with the rest of the branding being more feminine and soft. To achieve this, we paired a bold sans-serif font with a handwritten script, striking the perfect balance between power and elegance. We set the brand apart from its competitors with a strong and sexy colour palette. Still feminine but done a different way by steering clear of the stereotypical girly colours or plain clinical whites and greys.