Freeflow Holistic - Wellbeing Freelancer

 Freeflow Holistic is the trading name for a holistic therapist working as a freelancer in the London area.

The challenge

The industry of massage and holistic therapist is varied and expansive. Anna wanted to establish herself as an authority in a field that can sometimes be seen as untrustworthy and also clearly convey the high quality of her services.

The solution

The strong foundations of the brand, including vision, mission and values, centred around honesty and transparency to distinguish Freeflow Holistic from untrustworthy members of the industry. The positioning for Anna as an expert and a knowledgeable individual was conveyed through a weekly blog and a sober approach to social media content. The visual expression of the brand further conveys these messages with calm and clear colours alongside a strong dark green to express a sense of authority.