The Yard Fitness

The Yard Fitness. A blended and unique approach to maximum gains using prison-inspired workouts in cardio, weight lifting and calisthenics.

When you think of the epitome of muscular fortitude, a prison-bod might come into mind. While doing time, they work out and make some serious changes.

I wanted to incorporate the same regiment, but without the time behind bars. The Yard Fitness is mainly for men of any age and body type. It is meant to be a place to make buddies, exercise without any extra baggage to cut membership prices without skipping on the essentials.

For research, I looked at 10 gyms to see what they had in common and what I could gain. I looked at the top navigation labels, cookies, main and secondary CTA's, main copy, image type and placement, accessiblity features and colors (orange, black and white are synnonomous with prison)