IBC - Israel Bible Center

Lead Designer - https://israelbiblecenter.com

For this product, I led the full redesign of the Israel Bible Center website and platform, collaborating with a junior designer and project manager throughout the ideation and research phases, I spearheaded user research, wireframing, and high-fidelity design development over an 8-month period.

Despite unforeseen team changes, I successfully drove the project to completion, meeting all business objectives. Post-launch, the redesign helped boost user retention and reduce churn. We later introduced a Learning Paths feature, which has been getting great feedback from students, all backed by Hotjar and Google Analytics data.

Beyond the main project, I've continuously worked on optimizing critical funnels and self-service emails. Plus, collaborated closely with the Marketing Studio to produce advertising materials for various social media channels.