Sure Payroll

SurePayroll, a Paychex company, contacted Atypical for two critical needs. One, a fresh brand identity and two, to design and build a modern, high-performative website. One of Atypical’s core philosophy’s directly spoke to SurePayroll leadership and was the grounding for the engagement:  

In the experience era, the most effective way to maximize customer lifetime value to the business, is to maximize the brand’s value to a customer’s lifetime.

At the end of this project, both needs were addressed and SurePayroll was able to launch a fresh look and feel for their brand and bring to market a website that was 7x faster, 10x easier to manage and much higher performing.

After launching both the new brand and digital experience, the results were fantastic. The team could publish new content or updates on the same day without waiting for developer time via their long backlog. New sales leads were coming in at a higher rate from the outset. However, the most noticeable difference was just how fast the site loaded and performed across desktop and mobile experiences.

‍

Atypical deeply understands the intersection between the customer, the brand, and financial business results. As a partner they go above and beyond to ensure the quality and velocity of delivery and that impact is measurable.

~ Kate Boatman, VP SurePayroll

‍

Time to Publish ‍

Weeks → Hours

Page Speed Performance*

‍9.8s → 1.1s

Accessibility Score*

‍78 → 90

Launching a new brand and digital experience is never an easy task, but when the results are in, it is worth the effort, especially when it has become so much easier for SurePayroll customers to learn, compare and sign-up for a new payroll provider.

‍

*Google Lighthouse Report