44th Annual Noel Night Detroit

2016 Event Branding for Midtown Detroit Inc.'s annual Noel Night celebration. This large festival, centered around art and entertainment, often featured 100+ vendors and performers spread throughout the Midtown Detroit area. I began working with them in 2016 and fully rebranded the event to reflect a unique personality that embodies the fun holiday energy of Detroit. I had the opportunity to work on this brand for several years and evolve its identity over time. As a CCS graduate, this project was particularly meaningful to me when I started working on it, as the college is a huge part of the event, with many students working all semester to stock their shelves and walls with art to be merchandised.