Real Estate Branding & Logo Design for Earthfy
Real Estate Branding & Logo Design for Earthfy
For this project, I crafted a modern and sleek logo for Earthfy, a real estate company offering innovative 3D animated property presentations. The branding reflects their forward-thinking approach, utilizing satellite imagery instead of traditional drone footage to offer a comprehensive view of properties and their surroundings.
Design Process:
Concept: The client wanted their brand to stand out by focusing on the uniqueness of their service—using 3D animated presentations with satellite imagery. The logo is needed to communicate innovation, professionalism, and a tech-forward mindset.
Logo Inspiration:
I incorporated abstract elements that resemble an "E" for Earthfy, paired with a dynamic shape to symbolize both property and movement. The green and blue gradient represents nature and technology, which align with the company’s focus on real estate and high-tech visualization methods.
Typography: The clean and modern Gilroy SemiBold font was chosen to create a sense of trust and clarity. This complements the logo’s futuristic look while ensuring readability and elegance.
Color Palette:
A refreshing blend of green, blue, and light blue was selected to convey innovation, reliability, and a connection to the environment. The dark background creates contrast and highlights the logo, making it memorable across digital and print media.
Final Design:
The logo works seamlessly across platforms, from web to mobile icons, as well as on large-scale billboards. The design is versatile and clean, ensuring it remains effective even when scaled down to a small icon.
