Customer Goal

Pivot Point Security aimed to create a cohesive set of multipage documents, infographics, and brochures to simplify the compliance journey for organizations needing to adhere to the California Consumer Privacy Act (CCPA). The client required a visually compelling design that maintained brand consistency across their materials, helping them communicate complex information about online security and privacy regulations.

The Solution

The design process was driven by Pivot Point Security’s corporate colors and logo, ensuring brand consistency while fostering a clean and modern aesthetic. I opted for a combination of line art and flat design styles, striking a balance between visual appeal and content clarity. This approach ensured that the design did not detract from the core message of the materials. Custom illustrations tailored to the client's corporate identity were also incorporated to enhance the user experience and engagement.

A smart layout, alongside the strong contrast between the company's primary colors—blue and orange—provided clear visual hierarchy and improved readability. The result was a series of well-organized documents that aligned with the client’s branding while delivering complex information in a structured and digestible format.

Impact

The delivered solution enabled Pivot Point Security to effectively communicate CCPA compliance requirements to their audience, making it easier for small to mid-sized businesses (SMBs) to assess their readiness for the regulation. The combination of clear design and thoughtful layout helped the brand stand out in the crowded online security space, increasing engagement with their materials and positioning them as trusted advisors for CCPA compliance.