ThoughtSpot - Product Visioning

Product Visioning is such an interesting phase and opportunity for enterprise products to explore the future direction of their product from a visual and experience perspective. It’s a phase filled with creativity and potential, with a little sprinkle of the unknown because there are so many directions and opportunities we could uncover during the visioning process.

In short, it’s about envisioning the potential future of the product without the hindrance of the current system, technical limitations, or existing feature sets. Its core idea is to help teams and decision-makers envision a future and align their teams around potential directions.

For us, the process usually starts with understanding the industry and the market, to identify what opportunities exist in terms of typography, color distribution, look and feel, the outlook of competitors, and the possibilities of integrating current trends into the language.

Once we establish a good baseline and direction, we move into multiple phases of exploration to find the best combination of elements and functions. Through iterative collaboration, we present multiple directions in how we use colors, typography combinations, navigation, functions, action items, spacing, etc.

The outcome is usually a creative direction with multiple screens designed, along with basic prototypes that can be used to align teams and leadership on the potential next steps for where the product could go. Essentially, we create conceptual solutions without the burdens of the existing product. It saves time and money and gets us to new directions and solutions quicker.

For ThoughtSpot the focus was on exploring a multitude in directions.

We explored more than 20 typography combinations, color palettes, and directions with the focus on displaying data, and elevation of elements on screen. We focused heavily on areas like navigation, tables, charts, graphs, submenus, etc.

Check out how we did it for ThoughtSpot in the newly updated case study: https://lnkd.in/dC728Xg6

We are BB Agency

We are a partner for digital evolution, merging creativity and technology for holistic growth.

We join forces with companies dedicated to addressing real human needs. Leveraging our full-cycle digital capabilities, we shape brands, experiences, and products that enrich the lives of millions every single day.

Check us out at www.bb.agency