Wayfarify Moodboard
About the project 🎨
Hi there!
I’m excited to share my latest branding concept for Wayfarify, a vibrant influencer brand built around Elena, a passionate globetrotter who turned her love for travel into a successful lifestyle business. The challenge was to create a brand identity that reflects the spirit of adventure while offering functional products like travel journals, clothing, accessories, and courses.
One of the key objectives was to keep her audience engaged and informed. To achieve this, the website was designed with essential features, including an e-commerce platform, a blog, an events section, and a newsletter. I also developed a set of social media templates to maintain a consistent brand presence across all channels.
The overall vibe is bold, adventurous, and playful. I incorporated vibrant rainbow tones to evoke a sense of excitement, diversity, and joy that comes with travel. The use of dynamic colors paired with simple, yet playful design elements creates an inviting and empowering atmosphere, perfect for inspiring Elena’s audience to explore the world while staying connected with her brand.
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Let's work together! 💬
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🙋♀️ LinkedIn