Redesigning the web experience to increase lead generation
Overview
The project focused on rebuilding the Seven Peaks website with a complete migration from WordPress to HubSpot, enhancing data management and search engine visibility. The primary challenge was optimizing website performance and SEO to drive lead generation, ensuring the site effectively reached its target audience.
The redesign prioritized a more intuitive user experience, incorporating a tailored content strategy for each section. Attention to detail in the color palette, overall design, and code optimization contributed to a visually appealing, fast-loading, and efficient website, ultimately elevating both user engagement and marketing effectiveness.
For more information about the project, visit www.zanozano.dev/projects/sevenpeaks
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