Lencious Photography - Phography studio logo and brand identity
Lenscious Photography: Capturing Every Moment with a Smile
We had the pleasure of reimagining the brand identity for Lenscious Photography, a premier photography studio based in Awka, Nigeria, specializing in wedding, portrait, and event photography.
Our goal was to help Lenscious establish a strong, memorable presence in the photography industry through a transformative visual identity. We started by designing a unique logo that symbolizes the brand’s commitment to capturing moments with joy. The logomark features a camera lens emerging from the brand name, subtly integrated with a smiley face to reflect their core mission.
The primary brand color, dark navy-blue, evokes professionalism, trust, and elegance, perfectly aligning with Lenscious Photography's values. The sophisticated color palette adds timelessness to the visual identity. A serif typeface was chosen for the logotype, enhancing the sense of craftsmanship and elegance.
To solidify brand recognition, we extended the identity across stationery and merchandise, ensuring a cohesive and impactful brand presence at every touchpoint.
