CALMA | LOGO DESIGN & BRAND IDENTITY

The Calma fashion brand was born with the mission of providing customers with elegant, minimalist fashion designs. Calma not only wants to bring customers beautiful outfits but also helps the wearer find balance and harmony in a busy life.

The Calma brand identity designed by Bee Art uses two main colors, beige and earthy red, to bring a sense of stability and reliability. Earthy red is the color of endurance, resilience, creating a feeling of solidity and stability. While beige evokes a sense of sophistication, elegance and friendliness, this color also symbolizes simplicity and elegance, bringing a feeling of comfort without being too ostentatious.

The Calma fashion brand logo is designed in the shape of a 4-petal flower pattern with soft, delicate curves. The center of the logo is the image of a star symbolizing the brand's constant shine and development. The image of a 4-petal flower represents balance and harmony when combined with sophisticated lines emphasizing the sustainable and elegant values ​​that Calma wants to aim for.

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Client Calma

Logo Design Project. Logo is designed for Fashion brand.

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