Truth Initiative (Vaping Prevention)

Brief: Truth Initiative needed a campaign targeting high school students with the aim of discouraging vaping. The challenge was to convey a strong message in a world characterized by constant distractions and the unique characteristics of the Generation Z and Generation Alpha demographic. I created the campaign, titled "Forsaking Vaping," to not only inform but also initiate conversations and catalyze a movement against vaping among the youth.

Role: In response to the brief, I strategically approached the design process, taking into consideration the age of digital distractions. Minimizing text and introducing quirky characters aimed to engage a demographic accustomed to rapid information consumption. In my role as a campaign designer, I not only crafted visuals but also incorporated a branded sticker. Recognizing the inclination of high school and college students to personalize their belongings, the sticker served as a tangible element, fostering conversations and acting as a grassroots advertisement for the Forsaking Vaping movement.