logistics branding
Logistics Logo Design Process :
The Shiply logo was designed to reflect key elements of logistics branding—movement, direction, and efficiency. I used an arrow as the primary visual element, symbolizing progress, and shaped it into the letter "S" to directly connect with the brand name. This blend of movement and identity captures Shiply’s focus on fast and seamless shipping services.
I opted for clean, geometric lines to create a balanced, professional look while ensuring the arrow and "S" shape remain clear and distinct. The forward direction of the arrow reinforces the idea of speed and efficiency, core values in logistics branding.
Color Inspiration:
A bright, sun-inspired yellow was chosen to reflect energy, visibility, and optimism, elements that resonate with container shipping and logistics. Paired with dark gray for the typography, the design achieves a balance between vibrancy and professionalism.
Typography & Balance:
The typography uses Archiv Grotesk, a modern sans-serif font that complements the sharpness of the arrow. The design ensures clarity and versatility, working seamlessly across various mediums, from containers to digital platforms, maintaining consistency in logistics branding.
