SaaS Enterprise Application
For a few months, I worked as a UX Design consultant for Artium, which at that time had Orgspace as a client.
They wanted a redesign of their outdated existing product.
I suggested having a demo mode so organizations can see how the product would work with it filled with data.
We've noticed a significantly lower percentage of customers continue on past their free trial and sign up for the product due to this suggestion of mine.
Problem
Orgspace is a software company that provides a platform for businesses to manage their organizations. They had previously raised a few million dollars to build their MVP product but struggled to get users to adopt it. Their main problem was that the onboarding process was too complicated and time-consuming. As a result, many users were abandoning the product before they could even get started.
I chose to have the onboarding process the way I did because having overly complex onboarding flows doesn't make it easier for the user. Orgspace was having difficulty with dropoffs during the signup and onboarding phases.
Solution
Solution
I was brought on to redesign the user experience of Orgspace. I started by talking to the company's founders and understanding their goals for the product. I also conducted user research to identify the pain points that users were experiencing. Based on this information, I designed a new onboarding process that was simpler and more intuitive. I also created a demo mode that allowed users to try the product before committing to using it. In addition, I redesigned the org chart to make it easier for users to understand the structure of their organization.
I chose these modern and friendly cards for the org chart because the company's previous design had them outdated and did not have a visual hierarchy.
I decided to add tags if the team was understaffed and tags for the titles of the roles.
Stakeholders at the company really valued this design decision and backed me 100% on it.
I even suggested adding a map showing where employees work and their offices. This was loved by the CEO of the company and made its way into the new redesign.