Custom illustrations for Peli infographics

OVERVIEW

For all the Pelican Infographics, I designed a custom set of vector illustrations that focused on Pelican's product line. The goal was to create distinct, recognizable visuals that maintain brand consistency while providing clear product information.

ILLUSTRATION PROCESS

Each illustration was created from scratch using vector-based tools, ensuring scalability and clean lines for both digital and print usage. The designs include a variety of Pelican products, such as:

• PROTECTIVE CASES: Rugged designs, colored in Pelican’s iconic earth tones and industrial styles.

• COOLERS AND FLASHLIGHTS: Highlighting Pelican’s utilitarian products for outdoor and survival use.

• PERSONAL UTILITY CASES AND BACKPACKS: Showcasing everyday carry items that can assist in disaster situations.

DESIGN GOALS

1. BRAND CONSISTENCY: Every item was illustrated in a style that aligns with Pelican’s strong, durable image.

2. CLARITY AND DETAIL: The illustrations maintain a balance between simplicity for readability and enough detail to represent product functionality.

3. VERSATILITY: The illustrations were designed for a wide range of use cases—digital infographics, print media, and promotional materials.

FINAL OUTCOME

These custom illustrations became a key element of the Pelican Products, Pelican Company Story, Pelican Disaster Preparedness infographics and other related marketing assets. They not only highlight the utility of Pelican products but also visually tie together the company's commitment to durability and reliability in challenging situations.