Client Goal:

Pelican Products, a leader in the manufacturing of high-performance protective cases and portable lighting systems, aimed to create an informative infographic focused on disaster preparedness. The infographic’s purpose was to educate consumers on the importance of being prepared for natural disasters and to highlight Pelican's products that can aid in emergency situations.​​​​​​​

Design Solution:

The infographic delivers valuable information on disaster preparedness with a structured, visually appealing design that serves both digital and print purposes. The following design strategies were used to ensure effectiveness:

1. COHESIVE BRAND PRESENTATION: Maintaining the Pelican brand's visual identity, the design features the iconic Pelican logo and utilizes the company’s established color palette. The consistent branding strengthens recognition and reinforces the company’s authority in protective equipment.

2. CLEAR VISUAL HIERARCHY: The design is logically divided into sections, guiding readers through the content effortlessly. The layout transitions from general information on natural disasters by state to a specific focus on Pelican products and practical preparedness tips. This helps readers stay engaged and retain the information effectively.

3. ENGAGING VISUAL ELEMENTS: The infographic incorporates custom icons, line illustrations, and a U.S. map to visualize key data points, such as natural disasters in different regions. These elements make complex information accessible while breaking the monotony of text-heavy content.

4. FUNCTIONAL DESIGN FOR MULTIPLE FORMATS: The infographic is versatile enough to be displayed digitally and printed as a square booklet. The design ensures legibility and clarity across both formats. Additionally, the spacious, modern layout guarantees that the infographic works equally well in long, vertical formats as it does in compact, print-ready dimensions.

5. PRODUCT INTEGRATION: Highlighting Pelican products like cases, flashlights, coolers, and backpacks, the infographic subtly markets these items as essential tools for disaster preparedness without overtly pushing sales. The product visuals are seamlessly incorporated into the content, reinforcing Pelican’s role in ensuring safety and protection during emergencies.

6. CONSUMER EDUCATION AND ACTIONABLE ADVICE: The infographic goes beyond product promotion by providing valuable tips and recommendations on assembling a preparedness kit, listing essential items such as water, flashlights, and first-aid supplies. The inclusion of practical tips further positions Pelican as a reliable, informative resource in disaster readiness.

CONCLUSION:  By blending educational content with brand promotion, this infographic effectively communicates the importance of disaster preparedness while showcasing Pelican’s range of durable, high-performance products. The user-friendly layout, versatile design, and engaging visuals make it a powerful tool for both digital and print distribution.