V7 – Identity

V7 Sdn Bhd was established as a strategic proposition to partner with Tencent in a joint venture, facilitating their expansion into Southeast Asian markets beyond China, beginning with Malaysia. The company operates across seven key sectors: Smart City, Gaming, E-commerce, Digital Advertising, Music & Entertainment, Transportation, and E-Payments.

The brand identity was designed to represent exploration into new markets while symbolising the closing of the loop, emphasising a comprehensive and holistic approach to venturing into new territories.