Client Goal:

Pelican Products, a leader in the design and manufacture of protective cases and lighting systems, aimed to share the story of its roots and evolution since its founding in 1976. The company wanted to create an engaging visual representation that highlighted key milestones, product growth, and its global presence in a way that would resonate with both corporate and outdoor enthusiast audiences.

Design Solution:

The infographic captures Pelican's story with a cohesive visual language, maintaining the same stylistic approach used in the previously designed “Peli - Our Products” infographic. Key elements include:

1. Consistent Brand Identity: The design features Pelican’s signature colors and logo, ensuring brand consistency. It leverages these elements to create a seamless transition across various platforms and fan pages dedicated to Pelican products.

2. Clear Timeline and Visuals: The history of Pelican is narrated through a well-structured timeline, featuring original product illustrations, including the Dive Float, SaberLite, and the First Aid Kit, to invoke a sense of nostalgia while showcasing the company’s innovation.

3. Stylized Line Art: The use of line art alongside a flat color palette gives the infographic a modern yet timeless feel. It enhances readability while ensuring that the focus remains on the content without overwhelming the viewer.

4. Visual Hierarchy & User-Friendly Layout: The infographic design is strategically layered to highlight critical information at a glance. Key stats about the company’s growth, including its global presence, industry influence, and employee base, are displayed with minimalistic icons and data visualization techniques. The design strikes a balance between text, illustrations, and space to keep viewers engaged without feeling cluttered.

5. Audience Appeal: The use of modern vector graphics, nostalgic pen-and-ink styles, and the company’s rich history appeals to both professionals and everyday consumers, giving a comprehensive understanding of Pelican’s journey.

Conclusion:

By combining brand identity, nostalgia, and clear storytelling, the Pelican history infographic not only informs but engages its audience, making Pelican's almost half a century journey memorable and visually compelling.