iogroup.co.nz

Reimagining iogroup.co.nz was all about balance. How to create a digital space that appeals to both optometry patients and practices?

Built on a WordPress multisite, the redesign focused on ease of use, ensuring a seamless experience for every visitor. The design strikes the perfect chord between professional and welcoming, guiding users through clear calls to action while presenting vital information in an approachable manner. Whether booking an appointment or exploring optometry services, the new IO Group site makes the journey intuitive and engaging for all.

Design highlights and innovations

Clear Navigation – The site is structured with intuitive navigation that categorizes content for both patients and practices, making it easy to find specific information.

Professional Aesthetic – The design blends professionalism with a welcoming tone, using soft color palettes and clean layouts.

Strong Calls to Action – Clear, prominent buttons guide users to book appointments or join the group, ensuring quick access to key actions.

Responsive Design – The site adapts well across devices, offering an accessible experience for all visitors.

Engaging Imagery – High-quality, approachable imagery adds warmth to the professional atmosphere.