Bibi : Bakery Brand - Visual Identity

Baked by Bibi has grown from a brownie-focused shop into a bakery offering a variety of cakes, desserts, and bread. Known for its pink, feminine branding, the shop is now transitioning to a more neutral look to appeal to a wider audience of men and women aged 17-28. The new identity introduces a clean, modern design with soft, neutral tones, reflecting the brand's evolution while keeping the same delicious, high-quality treats at its core. Baked by Bibi is now a more inclusive space for all dessert lovers, blending warmth, simplicity, and great taste.

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