Microsoft Build + Earn – Identity

Build + Earn was an authorised reseller incentive programme designed to encourage the creation of custom PCs using Microsoft components. The brand identity reflected the core philosophy of mutual benefit, where the processes of building and earning worked symbiotically.

The visual concept captured this seamless, hand-in-hand relationship: as resellers built custom PCs, they simultaneously earned rewards. The use of symmetry in the design reinforced this dual action, symbolising balance, partnership, and the continuous cycle of growth and reward.

This identity effectively communicated the programme’s core values, evoking a sense of progress, collaboration, and opportunity, ensuring resellers understood the tangible benefits of participation.